.jpg "ENG524 LESSON NO-19 Critical Discourse FINAL TERM NOTES-VUHELPERS24") |
| ENG524 LESSON NO-19 Critical Discourse FINAL TERM NOTES-VUHELPERS24 |
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Q1: How can Critical Discourse Studies (CDS) be applied to understanding economic shifts?
A1: CDS can be applied to understand economic shifts like "post-Fordism," "information society," "knowledge economy," etc., by analyzing how language and communication mediate social reality and contribute to the commodification of knowledge and communication.
Q2: How does Fairclough describe the concept of "textual mediation"?
A2: Fairclough uses the term "textual mediation" to refer to how language and communication play a role in shaping and representing social reality, especially in the context of economic exchange.
Q3: What is the concept of "new textualization of work"?
A3: Iedema and Scheeres use the term "new textualization of work" to describe the phenomenon where modern workers are required to use language and literacy in ways not traditionally associated with their work, often interacting with those not directly involved in their work.
Topic: The Limits of CDS and Applied Linguistics (Topic-02)
Q1: What criticism is commonly leveled against CDS?
A1: One criticism is that CDS tends to focus on elite domains of society, such as medical, legal, media, and corporate settings, while neglecting other language expertise domains like dialect coaching, voice-over artistry, and speech writing.
Q2: According to Cameron, what is the limitation of micro-analytic approaches to workplace discourse?
A2: Cameron argues that micro-analytic approaches don't adequately account for the ways workplace discourse is structured by normative systems of regulation and surveillance, but also acknowledges that workers aren't merely passive followers of rules.
Topic: New Directions for Critical Discourse Studies (Topic-03)
Q1: What is the central goal of Critical Discourse Studies (CDS)?
A1: CDS aims to improve people's lives, promote social change, and raise awareness about the role of language and discourse in shaping everyday and institutional activities.
Q2: What area of study suggests new directions for CDS?
A2: Advertising offers potential new directions for CDS, exploring how advertisers themselves perceive and use language in creating advertisements.
Topic: Conclusions (Topic-04)
Q1: According to Theo van Leeuwen, how can critical discourse analysis effect change?
A1: Critical discourse analysis needs to be recognized within the sites of intervention and valued by stakeholders beyond just the researchers themselves.
Q2: What is Foucault's perspective on theory and practice?
A2: Foucault suggests that theory is not separate from practice; it is an activity conducted alongside those struggling for power, and it should contribute to practical change.
